A backpacker finds himself lost, wandering in a forest for many days.
Finally he comes upon a hut, the home of a feared, grumpy hermit.
Exhausted and starving, the backpacker remembers hearing stories about the aggressive hermit who he’s been told not to confront – or risk being killed by the hermit.
If the backpacker threatens the hermit with his machete and demands food, the hermit will probably resist. He’ll probably go for his own weapon, and a fight will start.
The backpacker could end up murdering the hermit. Or he could be killed or wounded himself. At the very least he’d be burdened with some seriously bad karma for the rest of eternity.
The backpacker walks up to the hut, and knocks.
When the hermit opens the door, the backpacker greets him with a friendly “Hello”, hands the hermit his machete, blade last, and asks “Can I trade you my machete for some food?”
Will the hermit be kind or not?
Shocked, the hermit takes the machete handle first.
“This machete was given to me by my mother for good luck because she was worried what might happen to me,” the backpacker says.
“It’s been handed down through our family for generations and has always brought luck to whoever owned it. It has an excellent blade, I’ve used it to cut through the forest and it’s brought me to you. It’s my gift to you, will you do a trade?”
Feeling safe with the backpacker’s machete in his own hands and hearing his story, the hermit invites the backpacker in and a meal is prepared.
They eat and after the meal the hermit hands the backpacker his machete, points him in the direction of the nearest village, and sends him on his way.
And how does this help you with your CX?
Well the same way the backpacker gave the hermit a gift wrapped in an emotional story and softened the hermit’s heart.
If you give customers a gift/reward wrapped in an emotional story they’ll let you into their hearts.
And once there you can start to build an emotional connection with them. And that connection helps you build loyalty…
… which leads to happier customers…
… which leads to them giving you good customer experience scores…
… which in turn leads to increased revenue as they spend more with you.
All of this is possible when you wrap your customer gifts/rewards in emotional storytelling copy.
If you’d like to get our new CX report showing you exactly how to give gifts/rewards wrapped in emotional storytelling copy simply click the link.
Hmmm? Wondering what’s in it?
Well let me add this…
While almost all special reports just give you information or state things you already know. This exclusive report actually shows you how to put the information into practice and has advice you are unlikely to have heard before.
What’s more, if you do get the report I won’t pester you. I won’t spam you. And I certainly won’t pressure you afterwards – you’ve got enough of that in your life already.
Thanks for reading. Now click above to get this riveting new CX report.