Smart companies are using reciprocity to improve customer experience and so much more
Now let's make it happen for you
Which of these do you want to achieve?
I want more:
You can have it all.
Do this and sales are guaranteed to rise
You love it. Your customers love it. Everyone loves getting a gift.
Which is brilliant for you because it means you can easily boost sales.
And more importantly:
It makes it easy to show the commercial benefits of giving gifts.
Below are 4 quick ways you'll increase sales. But don't stop there continue through this page you'll see many more.
Scroll down to see other commercial benefits and ways to increase sales.
Convert more trial users into paying customers
Great. They signed up for your free trial. Now comes the hard part...
Turning them into PAYING customers.
So imagine waking each morning to a list of orders from people who have upgraded.
That's what can happen when you start giving surprise gifts during a free trial.
Why this works
Reciprocity... Competitors... FOMO
- By giving customers gifts you create a relationship with them, a bond of trust develops and the reciprocity starts.
- When you give gifts it makes your company look way better than the competition - who aren't giving gifts.
- And using the principle of the Fear of Missing Out, practically guarantees trial users upgrade.
You're smart. You believe in testing. So test this - you'll be amazed at the results.
The 2 words that ALWAYS boost revenue
Case studies show it. Research proves it:
When you sincerely thank customers - they spend more money with you.
Yet look at email lists you subscribe to...
... Do they thank you for being a subscriber?
... Do they thank you for your loyalty?
... Do they thank you for anything?
Those list owners are letting extra sales float away like Poohsticks down a stream. And all because they never say "Thank You" to their customers.
Data tells you a lot of things. But people are still just people. So thank them for being customers by giving them a gift...
Their reaction will shock you (this research proves it).
Increase newsletter sign-ups without asking
Most companies use the same tired old tactics to get newsletter sign-ups.
Yet by not asking for sign-ups they could get more sign-ups.
Here's what we mean.
Offer visitors to your site a free surprise gift which they can automatically download.
When they download the gift, tell them you'd like to give them another gift - but you need their permission to do so.
This offer of another gift is often all it takes to get their email.
Test it, see what happens, you have nothing to lose.
Loyalty is up... Churn is down
The goodwill you gain by giving customers Thank You gifts is priceless.
A bond develops between you and your customers. A bond, competitors (who don't give Thank You gifts) can only dream of.
And with that you get customers who...
... Stay loyal for longer.
... Give you feedback.
... Leave glowing reviews about you.
... Tell other people about you.
... Give you wonderful testimonials.
... Do surveys for you and much more.
Give surprise Thank You gifts and show customers you're not like other companies
Go ahead we've made it easy for you.
Your email open rates climb
Email open metrics don't lie.
No matter how good your offer is - Many of your customers aren't taking any notice of you.
But it doesn't have to be so.
Remember what the Incentive Theory of Motivation says:
"People intentionally pursue certain actions to gain rewards."
If your customers knew there was a gift for them if they opened your emails - they'd open the emails.
Start giving Thank You gifts now so your customers take notice of you, open your emails and start building a rapport with you.
Such an easy way to make customers happy
This is so easy to do. It's not complicated.
All you have to do is:
Treat customers how you would like to be treated as a customer.
How would you feel if you were given a surprise gift from a company?
Then give surprise Thank You gifts to your customers. They'll feel the same way you would.
Remember it's all about the emotions. When someone gives you a gift, you want to give them something back. Most of your customers follow the same reciprocity rule.
A secret psychological trigger that gives you success
It's the psychology behind accepting surprise gifts that makes this work.
Surprise Thank You gifts are like snowflakes silently falling into a customer's subconscious.
And it's the cumulative effect of these little gifts that wow customers so their expectations are exceeded and their left feeling the CX is excellent.
Because remember what Sam Walton of Walmart fame said:
Exceed your customer's expectations. If you do they'll come back over and over. Give them what they want - and a little more."
So use our service. Give customers more than they ever expected. Get the success you deserve.
Get more people at your webinars
The fact is people are busy. But give them an incentive...
Then MAGIC happens.
So offer people a Thank You gift just for reading the email about the webinar.
Then tell them there are more gifts if they attend.
People may show up just for the gifts. But at least it gives you another chance to pitch to them.
It's simple to do. Click below to try it.
Easily boost NPS replies/scores
Most companies could easily increase the number of replies/scores they get.
Before you even ask for a reply or score - offer a gift to your customers first.
Then wait 2 days and then ask them if they would complete the NPS form.
Do it this way and you give the reciprocity urge a chance to kick in. Try it and see the research studies.
And remember the gifts don't cost you a penny
You don’t have to store them or worry about fulfilment.
You don’t have to buy the gifts or pay for each gift you give.
This is an easy to use, affordable solution. Try it, you simply cannot lose.