What do you think is the biggest mistake most SMB’s make?
You might disagree with me, but I’d say…
By far the biggest and most costly mistake any SMBs can make is not marketing to their existing customers.
Let me explain.
Look at your personal experience with the small business tradespeople you’ve used:
Have they ever tried to keep in touch with you?
Or the restaurants you go to, do they email you or invite you to celebrate your birthday at them.
And even the local store do they send you special offers?
This one tactic could save your business
If SMBs spent more time, money and effort marketing to their existing customers they’d be more profitable and fewer would close down.
So if you own a small business and you want to stop making this mistake, here’s what you should do…
… do something different to what you’re doing now.
Start treating your customers like friends, like family, like anything apart from a customer. Build a relationship with them.
But how I hear many of you ask.
Start using the reciprocity principle.
Start using this and your business revenue will explode…
… customers keep coming back
… customers tell their friends
… customers leave positive reviews about you
And the best part about this – it doesn’t cost you much to do it.
An easy way to grow your sales
In fact you can start right now by asking new and existing customers for their email address.
Tell them you want it so you can send them a special offer for being a customer.
You’ll be surprised how many say yes. And once you have that address you’ll be surprised how easy it is to get them to spend more with you.
Go on give it a try… you have nothing to lose.